'Business', a term derived from the word ‘busy’, which means doing something. This has evolved at all dimensions in accordance with human communication behavior. With advancements in human behavior, in business, people work to make products for which there is demand and the product is sold. The growth of a business relies on the kind of products or services it provides to its customers. Beyond this, the other important factor that determines business success is a clear and sustainable 'marketing strategy'.
