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Leadership Seminar series on "Cash-less Marketing"
MATS Institute of Management and Entrepreneurship organized Leadership Seminar series on "Cash-less Marketing" 05/12/2015

One of the consequences of burgeoning competition is ever expanding efforts to woo the customers for buying products and services for the survival of the firm. The Companies are continuously innovating across the functions including marketing to retain the existing customers as well as to add the new ones. To provide an insight of the contemporary practices in the area of marketing, MATS Institute of Management and Entrepreneurship (MIME) organized the “Leadership Seminar” entitled “Cash-less Marketing” (i.e., Marketing with Limited Resources) on December 5, 2015.

The Seminar began with the introductory remarks by Dr. Jitendra Kumar Mishra, Director, MIME and Ms Shatomita S Ghosh, Promoter of Brandonomy. The Seminar was delivered by Mr. Vivek Agrawal, Chief Marketing Officer of which is Reward and Recognition Solution providing company based in Bangalore. Mr. Agrawal, in his inimitable style elucidated the various ways to leverage on the different available channels to reach out the target customers in an effective and efficient manner without spending much money. As Start-Ups and Small Companies have budget constraints for marketing, they can utilize Out-Door Promotion, Press, Radio, Television as well as modern channels of Social-media, Webinar, E-mails and Research Participation in reaching out for their customers and building brands for their products and services without spending much money. Mr. Agrawal shared various initiatives taken by for marketing their services with limited resources which has been highly effective in terms of creating business. The talk was followed by the question and answer session which provided further insights to the participants regarding the intricacies involved in the process of "Cash-less Marketing".

Brandonomy (supported by “Sponsor Source”) was the industry partner for the seminar. The seminar was attended by Practicing Managers, Faculty and Students of MIME and Jain University.

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