PGDM Finance & Marketing

Investment Analysis Wealth and Portfolio Management:

The topic provides a detailed understanding of the Core Concept of Investment Avenues, tools to analyse the Risk & Returns and identifying the intrinsic value of the asset using Technical Analysis and Fundamental Analysis. It also gives insights and deep understanding of the role and the function of Fund Manager, who is required to have a theoretical understanding of the portfolio construction and evaluation process.

Enterprise Risk Management:

Enterprise Risk Management (ERM) is a decision support system that helps the organisations to understand risk and assess their goals. This topic is intended to provide a high-level understanding of risk involved and challenges of the ERM process in the organisations.

International Financial Management

The topic is concerned with the financial management of the firms that operate in the increasingly globalized business environment. This further offers a concise introduction to international finance and provides a clear, conceptual framework for analysing key financial decisions in multinational firms.

Strategic Financial Management:

The topic covers major strategic financial issues related to Financial Accounting, Investments, Value Creation and Business Strategy. The issues that are of particular importance for company financial officers, managers and analysts involved or interacting with finance-related activities and the decision-making process.

Business Taxation:

The topic gives the students a fundamental understanding of Accounting Concepts, Payroll Policies, Taxation, and core concepts of Economics. The students will further study in detail about the Goods & Service Tax (GST).

Core and Investment Banking:

The topic of Core and Investment Banking involves the strategic planning and financial management required for an organisation. The topic also deals with the financing and valuation of investment opportunities. The students will be studying in detail about the ethical issues faced by Investment Bankers in the real-world scenarios.

Financial Services and Insurance:

The topic provides aspiring managers with the skills needed for a pursing a successful career in Banking and Finance sectors, Mergers and Acquisitions, and many more. They also learn to properly manage the Banking and Insurance assets of the company.

Behavioural Finance:

The key goal of the topic is to provide the student with sufficient knowledge to understand the difference between the Classical Financial Theory and Behavioural Finance. They will be studying the key factors that impact the Behavioural Finance on the organisations.

Sales and Distribution Management:

The topic is designed to make students understand the fundamentals of Sales Management and Distribution Management. The students will be studying in detail about the supply chain and distribution management.

Services Marketing:

The topic deals with the study of basic marketing topics related to customer services. The students will be learning the skills that are necessary to face the challenges involved in the services marketing.

Retail Marketing:

The students will be having a comprehensive view of retail markets and the will be learning to apply the marketing concepts in a practical environment. It also deals with the development of a retail marketing strategy analysis of the target audiences, product management, product marketing, ideal selection of the location, personnel management, and merchandise planning.

B2B Marketing & Rural Marketing:

This topic deals with the business concepts, marketing activities, management systems, and supporting technologies that helps the organisation to become successful in building B2B relationships in the markets. The students will also learn about the strategies that can boost rurally produced goods in global markets.

Digital Marketing:

Digital Marketing is an advanced degree that focuses on the promotion of brands using the Internet. The students will be learning to increase the online presence of the product and services through variety of techniques such as SEO, SEM, SMM and ORM etc.

Marketing Strategy:

The students will be trained to implement strategies that can stabilise the unstable marketing environment. The students are also trained to apply strategic knowledge to increase the market presence of the product or a service and they are also trained on techniques required to increase the customer base

Integrated Marketing Communication:

Integrated marketing deals with blended marketing strategies. The students will be learning about the concepts involved in integrated marketing communications that is essential to increase awareness of the product or a service in the consumer diaspora.

International Marketing:

The students will be studying about the challenges and competition of the international markets. The students will be exposed to real-world situations of the global markets and they are trained to deal with risks involved in the international markets.

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