07 December 2021
A Post Graduate Diploma in Management (PGDM) trains its students in all the intricacies that is required to excel in the professional sphere and land up with high paying management jobs. Additionally, PGDM provides exposure to its students to explore further possibilities in their career.
PGDM is equivalent to Masters in Business Administration (MBA) and is awarded by all leading B schools of India. Depending on the pedagogy and curriculum as set by the awarding institutes, the course can be either of four or six semesters. The primary focus of this PGDM course is to teach students both contemporary and traditional management practices necessary for them to excel in business management job roles. Specialization is offered but not limited to Finance, Human Resource, Marketing and International Business. Students opting for Marketing specialization get training in concepts of B2B Marketing and Rural Marketing which ensures a glorious career ahead of them.
What does PGDM in B2B Marketing & Rural Marketing teach?
In every organization B2B marketing strategies are essential for innovating the business process or increasing the sales revenue or planning market entry of products. Business to business marketing skills are essential people aspiring a management career as it will help them in understanding and analysing organizational strategies, collaborating with domestic and international clients and promoting the companies via relationship approach. PGDM in Marketing with specialization in B2B marketing hence provides a comprehensive understanding of:
Rural marketing is another specialization of marketing that focuses on promotion, and distribution of products and services associated with rural areas. Pupils of this school are trained to understand, analyse, and resolve issues related to the rural market. Those who are planning to start their career in this sector must have the skills to accept the challenges of the rural market and take decision accordingly.
The primary aim of pursuing PGDM in Rural marketing is to provide a comprehensive idea of the emerging economies, along with promoting and marketing of rural products in domestic and international market. The curriculum of rural marketing teaches students the following things:
Career scope of PGDM in B2B marketing and Rural Marketing
We study because we want jobs and PGDM in B2B marketing and Rural Marketing provides numerous possibilities to ensure a promising career. You can kick start your career in both public and private sector or you can start you own entrepreneurship if you so desire. With a PGDM degree in B2B marketing and rural management, you will have the following career benefits:
A PGDM program prepares its students to attain a successful career by holding mention worthy management roles and be professionally ready to face the challenges of the business world. If you too are interested in experiencing this new gen career option with innumerable opportunities, look for a suitable PGDM course now!